Chloe Lonsdale

chloelonsdale

Chloe Lonsdale, founder and creative director of MiH Jeans, has jeans in her genes. Her father set up the legendary Jean Machine stores, and her model mother was the face of British jeans brand Made in Heaven, owned by Chloe’s godfather. In 2005, after studying fashion design at Central St Martins, Chloe relaunched the Made in Heaven label as MiH Jeans, which now has over 500 stockists worldwide. She recently relaunched Jean Machine, a concise collection of jeans for the modern man with an understated approach to style.

chloelonsdale's Edits
  • Machine age

    January 28, 2013

    ...Jean Machine is cool. Really cool. Like Swedish people are cool. Or an LCD sound system is cool. Its jeans are quietly very good, its chinos understated. Its shirts are chambray. And so it’s no s...