Jessica DeLuca and Alexia Inge

cultbeauty

Before launching the online beauty boutique Cult Beauty, Jessica DeLuca specialised in designing and implementing large-scale web applications for investment banks. Five years ago, she decided to marry her two obsessions – beauty and databases – and shake things up in online retail. Alexia Inge worked as a model, learning tricks from top hair and make-up artists, then as a fashion journalist and PR. Together, the pair founded Cult Beauty in 2008, dedicated to unearthing only the coolest and most effective beauty products from all over the world.

Show as images Show as list
cultbeauty's Edits

  • Beauty scoop

    April 4, 2013

    ...As winter sets in it’s time to up the ante on your beauty regime – but with so many products to choose from, it's hard to know what really, truly works. We asked five industry gurus to share their...