Whether you’re looking to invest in a new pair of designer jeans, or giving your old favourites a new lease of life, Hedvig O of The Northern Light advises on four timeless looks to see you through the seasons and beyond.

The Boyfriend Jean
If you favour a worn-in look to your denim, you can’t go wrong with a soft, slouchy boyfriend cut. Don’t be afraid of some strategically placed rips to add character and a nonchalant vibe. Complete the look with a tailored blazer to combat the British chill factor.

White Flares
A little bit 1970s, incredibly feminine, and a guaranteed leg-lengthener, white flares are a no-brainer. They’re all about fit, fit, fit. Choose a style that’s snug on the hips, narrow on the thighs and with an exaggerated flare to achieve the right proportions. A stacked platform can add an extra couple of inches to your leg length concealed under the flare.

The Textured Skinny
If a full-on print is too much, why not add an element of texture, such as the faint star detail on these J Brand cropped jeans, to boost an otherwise basic pair of skinnies. Don’t be afraid to add a roll-up to get the right proportion, especially when you’re wearing a heel. For a dress-down weekend vibe add a chunky knit, oversized tote and an ankle-strap sandal.

The Razzle Dazzle
Not for the faint-hearted, but guaranteed to make an impact. Opt for a vertical print – such as the arrow detail on this Aztec-inspired denim from Current/Elliott – for a flattering silhouette. Here we’ve teamed them with a neon chunky knit and the simplest of accessories.















